About Us

When and how was the brand founded?
Back in 1987, Mintu Paul began his journey by traveling to Assam with sarees from Bengal—always loved in the Northeast. For the next 3–4 years, he worked across Assam and nearby regions, where shopkeepers grew fond of his collection and began requesting them in bulk. That growing demand inspired him to set up a shop in Kolkata and slowly expand the business across India.

Who currently leads the brand?
Today, the business is still led by Mintu Paul. But behind the scenes, his elder daughter, Shatabdi Paul, is working tirelessly to bring the brand online and connect it with a wider audience. She’s been instrumental in shaping the digital journey of the brand.

What kinds of sarees does the brand specialize in?
We specialise in Benarasi silk, Katan, detailed embroidery work, and elegant cotton sarees that reflect timeless tradition with a modern edge.

What makes the brand’s sarees different from others in the market?
Our sarees are crafted with care in our very own manufacturing unit, featuring designs you won’t find elsewhere. We’re committed to keeping our prices affordable without compromising on quality.

Are the sarees handcrafted or machine-made? Who makes them?
Our sarees are machine-made with precision and consistency, ensuring each piece meets our standards. The production is managed by a dedicated team of skilled artisans and technicians.

Does the brand have in-house designers or work with artisan communities?
Yes, we do. We’re proud to have an in-house design team that works closely with artisans to bring fresh, original ideas to life while preserving traditional styles.

From which regions of India does the brand source its weaves or materials?
We source our fabrics and materials from across India—each region offering something unique that adds richness to our collection.

What is the brand’s long-term vision in the saree or textile industry?
Our vision is simple yet heartfelt: to make beautiful sarees accessible to everyone, no matter their budget—while never compromising on quality. We also want to shine a light on the incredible work of our weavers and help their artistry gain the recognition it truly deserves.